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Preheat oven to 350 degees.
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In a bowl, combine flour, sugar, cocoa powder, baking powder, baking soda, salt and cinnamon. (dry ingredients).
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Add milk, shortening, egg, and vanilla. (wet ingredients).
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Mix with an electric mixer at medium speed for about 2 minutes or until well-mixed.
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Pour batter into a 9" X 1 1/2" round baking pan which has been greased and floured.
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Sprinkle the chocolate chips on top of the batter.
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Bake 30-35 minutes, or until toothpick inserted in the center of the cake comes out clean.
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Allow to cool for 10 minutes, then remove cake from pan and allow to cool thoroughly on a wire baking rack.
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Frost with a thick layer of chocolate frosting and wait for the truth to come out.