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Cream shortening and 1 cup sugar in a mixing bowl.
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Add the eggs, sour cream and vanilla to the creamed mixture; mix well.
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In another bowl, combine together the flour, baking powder, baking soda and salt.
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Add flour mixture to creamed mixture and stir just until moistened.
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Pour half of the batter into a greased 9 x 5 loaf pan.
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Mix together the ground cinnamon, orange rind and remaining sugar; set 1 tablespoon aside for topping.
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Sprinkle cinnamon sugar mixture evenly over batter.
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Top with remaining batter.
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Cut through batter with a knife to make the swirl.
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Sprinkle with reserve cinnamon-sugar mixture.
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Bake at 350° for 55-60 minutes or until pick comes out clean.
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Cool for 10 minutes in pan; remove from pan to a wire rack to finish cooling.