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Grease and flour a 9x5x3" loaf pan.
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Mix 1/3 cup sugar and cinnamon and set aside.
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In a large mixing bowl, combine flour, baking powder, salt, and remaining sugar.
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Combine egg, milk and oil and add to flour mixture.
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Stir just until moistened.
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Pour half the batter into prepared pan.
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Sprinkle with half the cinnamon mixture.
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Repeat with remaining batter and cinnamon mixture.
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Draw a knife through batter to marble.
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Bake in 350 oven for 45 to 50 minutes or until a toothpick comes out clean.
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Cool in pan for 10 minutes.
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Remove from pan.
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Cool. Wrap and store bread overnight before slicing (I must confess, that's never happened--the bread is gone the same day).